Black Friday Success Guide for Handmade Business Owners
Strategies, tools, and small-biz tips for boosting holiday sales
Holiday sales are around the corner — don’t wait until November to prepare.
Get ready to simplify your holiday sales season with this step-by-step Black Friday Success Guide for Handmade Business Owners from Diane of Vermont Lavender. Inside, you’ll find practical strategies, ready-to-use email templates, and inspiring bundle ideas designed to help makers thrive in a tough economy — without burning out.
I’m using this same guide in my own handmade business this season — and now I’m sharing it with you.
What you’ll learn
- A beginner-friendly ✅ holiday marketing calendar (October–December)
- How to write done-for-you emails that drive sales
- Smart ways to ✅ bundle your products for higher order values
- The most effective holiday offer types (free shipping, bundles, limited editions)
- Tips for setting wholesale deadlines & minimums
- Encouragement & mindset shifts to keep you motivated during busy season
What’s inside (digital download)
- Core chapters (1–10): planning, email templates, offers, wholesale, and encouragement
- ✅ Printables: Holiday Calendar, Quick Wins Checklist, Bundle Planner, Offer Comparison Chart
- ✅ Email templates: subject lines + body text you can copy & paste
- Wholesale guidance: deadlines, minimums, and communication tips
- Resource hub: supplier links, tools, and QR codes
- Bonus pages: encouragement notes, maker’s daily rhythm, and tips for pivoting after Christmas
Perfect for
- Handmade business owners preparing for Black Friday & holiday markets
- Makers selling online (Etsy, Shopify, websites) or at in-person craft shows
- Wholesalers stocking boutiques with handmade skincare, candles, or bath products
- Anyone who wants to simplify holiday planning and boost sales without overwhelm
Format & Delivery
- Instant digital download (PDF)
- Print-friendly worksheets & checklists
- Links + QR codes for resources and extra tools
Friendly Notes
- This guide shares strategies that have worked in my own handmade business.
- Every maker is different — you’re responsible for testing, pricing, and compliance in your shop.
- Designed to save you time and spark new ideas during the busiest sales season of the year.
Affiliate Disclosure
Some resource links are affiliate links, which means I may earn a small commission if you make a purchase — at no extra cost to you. Thank you for supporting my small business!